5 TOP INTERNET MARKETING TRENDS IN 2012

              Television advertisements and radio spots are slowly fading into the background when it comes to advertisement opportunities for businesses.  Instead, it is the internet that is taking the place of traditional marketing means.  Because so many individuals spend hours on their computers each day, accessing the internet and browsing, the internet is a business’ dream for client potential.  The following list includes the top five internet marketing trends in 2012 and how these are helping to build business success and, in turn, profits.
Twitter
Twitter is not just for the individual any more.  Due to the growth of this social media site, businesses are starting to get involved as well.  Using Twitter accounts, more and more businesses are connecting with their potential clients using short, informative, and interesting topics that do not necessarily have anything to do with the service or product themselves, but do have something to do with the overall image of the business.  For instance, businesses are putting short quips or stories on their Twitter accounts that share the overall goal of the business or message rather than directly stating the price of a service.  This creates an interest and a depth of conversation that cannot necessarily be accomplished by simply stating the prices.  For this reason, Twitter has become a growing marketing trend in 2012.
Google Plus
Google Plus is a new trend that is picking up steam.  The reason is that clients trust Google for many of their searching needs and this easily transcends into other online platform offerings.  Many businesses are now including Google Plus icons on their webpages so that individuals can directly connect to the program.  Google Plus makes it easy to share recommendations and foster business reputation and, for this reason, it is a growing trend in the area of marketing.


Email Marketing
Email marketing is another form of marketing that has grown in 2012.  The way that this works is that an individual or company sends information regarding their products, services, or business directly to the consumer or potential client.  The mode of message transportation is the internet mailbox or account that the individual uses.  Usually there is a sign up portion on a website that creates these mass mailings and the times of e-mail campaign messages can vary depending on the business plan.  This is a growing and popular trend for marketing on the internet in 2012.
In Game
Social media sites like Facebook offer users the ability to sign up and play games while on their site.  Before the games load and whilst they are in play there are advertisements and other marketing videos for businesses that can be viewed.  Usually, viewing these videos will lead to a small reward in the game in return for a short time watching.  This is a great way for businesses to market themselves or their products in settings that users are almost forced to watch them.  Further, the company is associated with a positive reward and this can lead to a subconscious connection between the business and a pleasurable consequence.

Tailored Advertisements
On social media sites, individuals often share personal characteristics, belief systems, and more personal details about themselves.  These sites can then use this information for demographic analysis and other internal business plans.  Advertisers, too, can use this information.  Sites like Facebook provide advertisements on the site that are tailored to the interests and keywords mentioned by users and this, for a fee, can greatly benefit companies.  Each advertisement can be tailored to a target audience which means that the ads are seen by the target market they are intended for.  Because of this specificity, this is a trend that is only set to continue.

Data profiling has never been more important for advertisements as it is today and it can really help increase your business’ conversion rates.