WHAT YOU MAY NOT KNOW ABOUT SEO

For the last year I've been spending my free time after school conducting Red Bull-fueled coding sessions in the pursuit of one single goal: to bring more science to the SEO industry.

As an industry we are still only taking our first few baby steps into the world of maths, stats, and data-driven decisions. For a seemingly data-dependent industry, SEO professionals are influenced to a surprising degree by rumor, anecdotal evidence, and unscientific tests.

SEOMoz were the true visionaries in conducting correlation studies to analyze search engine algorithms. With my project, I hoped to take it that little bit further and analyze more factors on a larger dataset.

After analyzing the top 100 search results for over 10,000 keywords I had gathered 180,000,000 (one hundred and eighty million) data points on 186 potential factors in the Google algorithm. This has lead to the most comprehensive published research into Google's algorithm, and some pretty incredible findings.

With so much data and so many findings it would be impossible to go through them all here so in this post, I have hand-picked all the most important findings for readers.

Correlations are a useful but imperfect indicator of the relationship between two pieces of data, in this case search engine ranking and the factor being tested. They range from -1 to 1, a minus number meaning the factor correlates with a negative impact on ranking, and a positive number meaning ranking and the magnitude of the factor move in the same direction.

How close the correlation is to either of the 1%u2032s is an indicator of its importance/strength. A 0.7 correlation is very strong whereas a 0.05 correlation implies almost no relationship between the two variables.

For example, correlation studies have been used to link income to education. As we all know the more education we have, on average the more income we earn, but where did that statistic come from and why do most people believe it?

Correlations are used to prove relationships between two pieces of data, in this case amount of education and income, and to figure out how important that relationship is, by putting numbers behind the logic.

Here are some examples;

Participant Income   years of study

1              125,000           19

2              100,000           20

3               40,000           16

4              35,000            16

5              41000             18

6               29,000           12

7                35,000           14

8             24,000              12

9             50,000              16

10          60,000                17

In this sample, the correlation is 0.79. Just from looking at the data, you can see that the more time the study's participants spent in education, the more income they earned.

This is verified by the correlation which is a positive number (when education increases, income increases) and is very close to 1.0. This demonstrates that the relationship between education and income is a strong one.

My research findings

Now that you understand correlations, let's look at what my research revealed about SEO.

Finding 1. SEO plugins are not the answer

I'm sure you are aware there are a whole host of WordPress SEO plugins available for your blog. These plugins tend to deal primarily with on-page SEO, for example, placing keywords in the URL, title, meta description, etc.

While some plugins deal with the indexing side of SEO, which may provide some small SEO benefit, the majority tend to focus their efforts on these on-page factors.

The truth is that contrary to all the rhetoric of SEOs and industry "experts" over the last ten years, according to my research these simplistic have almost no bearing on a page's rank in Google.

That's not to say that Google hasn't developed more advanced algorithms to analyse content on a page, but certainly the traditional factors such as keywords being in title tags, h1/h2/h3 tags, etc. can be ignored when writing blog posts.

The main learning here for readers (bloggers) is that instead of worrying about search engines when you write your next blog post, you should focus 100% on the user.

Check out all these articles in common resource on how to write a great post. Guess what? None of them talk about how users love a title tag stuffed with keywords or headings tags that are meaningless space-fillers designed solely for search engine spiders.

Finding 2. You gotta love link building

The only set of factors to have all the signals tested show a significant positive correlation was links.

Without a doubt, the single most important factor in gaining search engine ranking is building links to your blog.

Page Authority, an SEOMoz metric that models the PageRank for a given URL, was by far the most influential factor in the study. What this means is that it is not only important to build links to your homepage, but also to the posts you want to get rank well in Google.

When was the last time you wrote a guest post or created a viral infographic? How much time do you spend doing keyword research or doing repetitive, mundane tasks like manually optimizing posts for keyword density?

If there is one piece of action everybody who reads this post should take, it is without a doubt to create a link-building strategy for your blog.

The proof:

link related correlations

Finding 3. Domains still matter

There's been a lot of scaremongering about exact match domains of late, but the fact is that Google still highly values EMDs that have high quality content on them.

That's the key. If you have a blog and you plan to publish great content that users will love then a EMD can be a massive help in getting you to #1 for that big keyword.

After seeing this significant positive correlation between EMDs and ranking #1 in Google, I looked a little deeper at the domain name market and learnt that there were over 200,000 domains expiring every day.

Bloggers can catch dropping domains before they go back onto the market and create incredible sites with them, which will have a natural advantage over the competition. Matt Green wrote a great post about this tactic right here on Problogger.net.

The proof:

exact match domain correlations

Research in summary

I think the key learnings from all this data for readers can be summarized into one sentence: "write for your audience not the search engines, build links to your great content, and develop your blog on a great domain with incredible domain authority."

Do you focus on SEO? What works to push your site up the search rankings? Share your thoughts on my research in the comments.

                                       

             TWO PROVEN TACTICS TO BOOST YOUR TRAFFIC

 We’ll move now to specific tactics, starting with the most common and then going on to some advanced strategies.  Although this will strike you as a very long chapter –because I’ve gathered all the traffic –generating tactics I can think of in one place. You must not feel overwhelmed by the amount of materials we’re covering. As I mentioned in before, the trick is to master one tactic at a time. Make sure you put it into action right away, monitoring its effectiveness as you go along.

 Here are some of the most frequently used and well known tactics for generating traffic.

(a). Pay-Per-Click advertising:

The quickest way to get traffic through your site  is through paid advertising in the following forms:

(1). Pay-per-Click

(2). Banner and text ads on market sites.

(3). Advertising in market specific e-zines or newsletters.

   Method #2 and #3 are speedy but generally take longer time than Pay-Per-Click. This is because of competition and publishing schedule. If you advertise in a competitive e-zine, there may be several advertisers ahead of you. Pay –Per-Click is however instantaneous. Once you set up your campaign your ads will appear in minutes.

TRAFFIC TACTIC #(1). Pay-Per-Click:-

    Pay-Per-Click (PPC) advertising can both be a long-term and a short-term strategy. This is because you can control your campaign at will. It will depend on your budget. If you’re profiting from your campaign, you can leave it running indefinitely. If you are on a tight budget, you can leave the ads for as long as your budget will allow, then pause your campaign at any given time (and of course, you can turn it back on, too, when you are ready).

         Pay-per-click  advertising is often referred to  as performance-based advertising. In other words you pay for results and not exposure. To put this in context, think of traditional newspaper where you are usually charged per word to run  your ad .Similarly, you may have come across websites that let you run banner advertisement for a specified amount of time when you pay upfront. The problem with that form of advertising is that you’ve no guarantee of results. You could spend hundreds on pay-upfront advertisement and end up broke if you ad performs poorly-no one responds, no one clicks on your link, etc.

The  PPC model of advertising, however, gives advertisers like the advantage of by letting you control cost. Instead of being charged for publication or ad exposure,  your ads are run for free. You don’t actually pay anything until someone clicks on the link to you Web site-hence the term ‘’Pay-Per-Click’’

   PPC ads are delivered by Pay-Per-Click search engines like the following:

·       YAHOO!-  THE YAHOO! SEARCH MARKETING PROGRAM

         (HTTP://SEARCHMARKETING.YAHOO.COM)

·       GOOGLE-THE GOOGLE ADWORDS PROGRAM
(HTTP://ADWORDS.GOOGLE.COM

·       MSN- THE MSN ADCENTER
(HTTP://ADCENTER.MICROSOFT.COM)   -Lots of traffic opportuinities for cheap traffic.This program was Microsoft’s attempt to muscle away some market share from Google and Yahoo!.

Other handful of smaller PPC engines (with slightly lower volume) that offer high –quality traffic and super cheap clicks:

·       Enhance (http://enhance.com/)

·       GoClick (http://www.goclick.com/)

·       7Search (http://www.7search.com)

You should use mix PPC engines in your traffic campaign, especially if you want to get most traffic for your budget. Don’t rely on only one PPC engine. Also make sure you use both large and small networks. The best thing to do if you are new is to choose one of the major players, like Google, and one of the smaller players like 7search.See what kind of results you get, and then decide if you want to run your campaign on additional engines or drop one from your campaign to save money.

PPC advertising uses short, classifieds style advertisements, which appear next to regular search-engine results.

TRAFFIC TACTIC#(2).:BANNER/TEXT-LINK ADVERTISING

   Banner /text –link advertising can be done on a short term basis or on a continual basis if you have the budget for it .This form of advertising can also bring you very good, highly targeted traffic if the sites where you advertise do a good job of attracting targeted traffic from the market. There are two ways to find banner and text link opportunities:

A).  On targeted, market –specific Web sites where the site owner has implemented these advertising opportunities on site (meaning you’d usually negotiate ad space and rates with the site owner)

B).    By targeting sites that participate in add network. In this case, the ad-network manages the relationship between advertisers and participating sites in the network.

     It is more common these days to run banner and text ads through what is known as an advertising network. Ad networks are much like affiliate networks. Many Website prefer to have a third party run their affiliate program rather than doing it themselves. So, they sign up with companies such as Linkshare or Clickbank. why? It just makes life easier, especially for large sites that offer a lot of products and foresee themselves having affiliates tom manage. The same is true for  sites that want to implement advertising across the board. Third party advertising networks allow site owners to have steady stream of different advertisements running ads on their sites, without having to deal directly with those advertisers. All the site owner has to do is to join the network, specify the requirements, and then paste some code into his or her webpage that will pull in (and rotate) advertisements on autopilot. It’s a win-win situation for publishers and the ad network, as both share in the revenue paid by advertisers. It also benefits advertisers like you because you can fin targeted opportunities in one central location, effectively eliminating the need to search for opportunities site by site. The following is a list of some of the most popular advertising networks with  a brief  description of the opportunities each one provide.

·        ADSMART.NET

        Boasts large inventory of sites that attract highly targeted audiences.

·       BURST! MEDIA

     Focused on providing ads for special-interest and niche-focused Web sites. Claims over three thousand publisher members.

·       GOOGLE ADSENCE

Advertise with banners, text links, and even video! Many options for site-specific  targeting.

·       VALUECLICK

      Guarantees to buy 100 percent of advertising  space on host sites. Performance –based prising for advertisers.

      As a newbie, your best bet may be Google Adwords program. This is because Google offers advertisers arrange of option beyond standard pay-per-click.you can target specific sites within  Google’s content and Adsense networks, using  a variety  of ad formats including banner, video and text. Your advertising cost will follow a model similar to pay-per-click. On some networks yo may be charged for actual click on your banner or link. In Other cases, you may be charged on a cost-per-impression basis. In other word you bid a specified amount of money (say $X) per number (ay,1000) of  displays (impression) of your add, regardless of whether visitors actually click on it.

    For text-link only advertisements, you can follow the traditional pay-per-click model when writing your ads.Just a short classified-style ad will usually suffice. With banner  ads,there are  more options. There are two types of web banners: Static and animated. I’m sure you’ve seen these in action before.I recommend trying out this free resource :http://www.animationonline.com/.You can create your own banners and see them in action!

Keep in touch for other candid and circumspect freebies on ways to boost you traffic appreciably.

MONEY PRINCIPLES FOR EVERY MINDSET

                There has always been money available no matter the season,but only those that apply its principles can get it in abundance.If  you do not apply the law that commands abundance and wealth ,you cannot leave the ground floor of poverty  to the height of prosperity.
        MONEY PRINCIPLES INVOLVES:
 Building an investment habit:
Make investments a habit.You have to sacrifice what  you have now for hat you later need .If you don't reinvest what you have you are not creating and opportunity for  money to be reproduced.There must be an input which  is always the foundation assets that will produce returns on investments later.
           Let your thinking of money be a drive for you to do work on how to get it.
 Passion for investments:
   There is some things you may be into now that would not give you the pace and speed you need to reach your destination in life.The choice is leave it and move into what you have passion for.
     Becoming wealthy or more wealthier is your desire isn't it?You wake up everyday to make sure you actually achieve that goal,of course   man's needs are unlimited. I want to tell you that rich follow some principles.It should be noted that you should think like the rich ,feel like the rich but do not spend like the rich.
Principles to follow:
    (a).   Change your thinking:
             Rich people have a thinking that is different from the poor and middle class people.They think differently about money,themselves,other people and life.Let's examine some crucial differences between how rich people think or how middle class people think:-
     Rich people believe"I create my life",poor people believe "life happens to me". If you want to create wealth i,it is important that you believe that you are the steering wheel of your life,that you(apart from God )can create every moment of your life;especially your financial life.If you don't believe this then you must believe that you have little control over your life then that financial success has nothing to do with you.That is not a rich attitude.
    Instead of responsibility of what is going on in their life, poor people play the role of victim,of course every victim's predominant thought process is "poor me".
    (b).    Rich people play the money game to win:
                  Poor people play the game to loose.Poor people ply the money game in defense ;rather than offense.let me ask you ,if you were to play any sport or any game strictly on defense,what are the chances of winning the game? Most  people agree slim or zero,so what is your goal?
       Rich people are committed to being rich:

        Poor people are uncommitted to to being rich.Most of us has good reasons  as to why it would be wonderful to be rich,but what about the other side of the coin?Are these the reasons why it might not be so great to be rich or go through the process of trying to get rich?You be the judge.
         Each of us has a file of wealth in our minds.This file contains our personal beliefs,that includes why being wealthy would be great.But for many people their files includes information as to why being rich might not be so great.This people has mixed internal messages around money especially wealth.
        One part of them says "having money will make life a lot easier".But the other part says  "yeah but I'm going to have to work like a log,what kind of fun is that?"One part says "I would be able to travel the world". Then the other part says "yeah and everyone in the world would want something from me". These mixed messages are one of the biggest reasons most people never become rich.
                        
        BIZJEEZ AFFIRMATION:
                           -Things may come to those who wait,but only things left by
                            those who hustle...
                               -By Abraham Lincoln.
      
     

MEDITATIONS FOR TOMOROW BIZ

Candidly,one thing that greatly saddens me is seeing elderly people working their heads off instead of appreciably enjoying life,hence I never stop asking myself '' what were this people doing when they were young?Were they not strategic or hardworking  in their youthful years?"

             Over the years I have come to scale down the cause of the problem mentioned above as lack of planing.Yes tragedies may occur but I want you to know that you have the key  to your future; you can determine what happens to it. There is a need for everybody to plan for their future;to plan for their retirement,you can't live or work forever there is a time to rest from all the toils over the years.Think,plan and implement it,your future is in your hands.

Proven ways to plan for the future:

Save more to create liquid cash. Begin depositing a percentage of your earnings as soon as your start working. Start with a modest deposit, perhaps 10 percent of pay. Gradually increase as your income allows. Save $5,000 a year and you'll have about $100,000 in 20 years.

2

Discuss retirement options with your employer. Get information on how to start contributing to your employer's retirement savings plan (401K). Some companies also have pension plans, which are funds available to employees upon retirement.

3

Pay cash and don't accumulate debt. Owing thousands of dollars in your later years might defer retirement as you struggle to pay down debts. Keep debts to a minimum throughout the years to avoid this issue. If currently carrying excessive debts, stop spending and develop a plan to remedy these bills by paying more than the minimum, destroying credit cards and negotiating lower rates.

4

Get rid of your mortgage loan. A house payment can complicate your retirement years. Check your finances to see if you can switch to bi-weekly mortgage payments to help reduce how much interest you pay and to pay off the loan sooner. Alternatively, consider refinancing to a 15-year mortgage to satisfy the mortgage debt in less time.

5

Start your own retirement plan. In addition to contributions made to an employer retirement plan or pension plan, open your own Individual Retirement Plan or IRA for additional funds during your retirement years. Discuss opening this type of account with any bank or insurance company in your local area. Other options for long-term cash include opening a Certificate of Deposit or Money Market Account.

6

Keep hands off your savings. Dipping into your savings depletes how much you'll have during your retirement years. Only use retirement money during an emergency, and resolve to pay back any funds taken from these accounts.

Once again start now to plan for  your future.Think,plan and implement it....

PROVEN & SIMPLE WAYS TO FIND A NEW BUSINESS

     1.         Check new state license and registration filings. New businesses are often required to register with the county or state. Some state websites allow you to search new business applications online. Otherwise, contact your county public records office to inquire about new business applications filed. The Public Record Finder website (publicrecordfinder.com) provides listings and links for searching online business records by state and city.
 2

Look in the business section of your local newspaper. The business section of the newspaper often lists new business registrations on a weekly basis .

3

Read press releases posted online. Many new businesses will issue a press release to announce their new services or that a location has opened in your area. Websites like PR Web (prweb.com) or PR Newswire (prnewswire.com) allow you to search press releases submitted through their website. Another option is to enter your city and state in a search engine and use the news option to find current news stories for your area. You will have to filter through to find the stories that relate to a news business opening.

4

Review the classified ads posted in your local newspaper. New businesses coming to the area often advertise for new employees prior to opening their doors.

5

Use the advanced search option on Twitter Search (search.twitter.com) to search tweets posted by location. Twitter has become a resource that many businesses use to get information out quickly to potential customers.

Galaxy S3 vs iphone 5: A comparative analysis..(Biz tools extra)

iPhone vs Samsung Galaxy
The iPhone has been the leading smartphone in the eyes of many techies, but some say that the Samsung Galaxy may soon take the lead. The Samsung Galaxy is definitely giving the iPhone a run for its money, but let’s look at the major advantages and disadvantages of each phone so that we can best compare them.


iPhone Pros
Among all of the smartphones on the market, the iPhone always stands out. It is a phone with a large fan base, and one big advantage of owning an iPhone is that it is an impressive phone with a good and innovative reputation. The iPhone has a large 3.5-inch screen, but it is not clunky because it is only 0.37 inches thick and weighs only 4.8 ounces. The iPhone has a tremendous library of over 400,000 apps, and it offers superior syncing ability, optimizing the iCloud interface to connect to contacts, calendars and documents.
Samsung Galaxy Pros
The Samsung Galaxy is an exciting product on the smartphone market because it is one of the first smartphones to offer the iPhone competition. The Samsung Galaxy boasts an even larger screen than the iPhone, measuring in at 4.8 inches. The large screen provides excellent web browsing capabilities. It is even lighter than the iPhone at only 4.7 ounces, and it is slightly thinner with a thickness of only 0.34 inches. The Samsung Galaxy comes stock with either 16 GB or 32 GB of internal storage, and users can opt to expand up to 64 GB. Users can also utilize 50 GB of free dropbox storage. This phone also offers a fast and smooth performance due to its 2 GB RAM and 1.5 GHz processor.
iPhone Cons
The iPhone is an impressive phone, but it does have its downsides. It comes with either 8 GB or 16 GB and only offers an additional 5 GB through the iCloud, paling in comparison to the Samsung Galaxy’s storage capacities. The iPhone’s dual-core processor is also slower at 800 MHz, compared to the Samsung Galaxy’s 1.5 GHz. The iPhone also only offers 1 GB of RAM, compared to the Samsung Galaxy’s 2 GB of RAM. The iPhone’s 5-megapixel camera receives good reviews, but it cannot compare to the Samsung Galaxy’s 8-megapixel camera. In addition, iPhone users can only use apps from Apple’s online shop, while Samsung Galaxy users have access to apps from the Android Marketplace, Google and Samsung.
Samsung Galaxy Cons
Everything is not perfect with the Samsung Galaxy, either. One complaint with this phone is that it tries a little too hard to be innovative. The phone allows you to call the person you are texting by simply holding the phone to your ear, but some users prefer the voice command prompt that the iPhone offers. Users also prefer the iPhone’s Siri to the voice command that Samsung Galaxy offers because it isn’t as easily accessible or as accurate as Siri. Another criticism is that the Samsung Galaxy works more like a computer than a phone because of its operating system.

5 TOP INTERNET MARKETING TRENDS IN 2012

              Television advertisements and radio spots are slowly fading into the background when it comes to advertisement opportunities for businesses.  Instead, it is the internet that is taking the place of traditional marketing means.  Because so many individuals spend hours on their computers each day, accessing the internet and browsing, the internet is a business’ dream for client potential.  The following list includes the top five internet marketing trends in 2012 and how these are helping to build business success and, in turn, profits.
Twitter
Twitter is not just for the individual any more.  Due to the growth of this social media site, businesses are starting to get involved as well.  Using Twitter accounts, more and more businesses are connecting with their potential clients using short, informative, and interesting topics that do not necessarily have anything to do with the service or product themselves, but do have something to do with the overall image of the business.  For instance, businesses are putting short quips or stories on their Twitter accounts that share the overall goal of the business or message rather than directly stating the price of a service.  This creates an interest and a depth of conversation that cannot necessarily be accomplished by simply stating the prices.  For this reason, Twitter has become a growing marketing trend in 2012.
Google Plus
Google Plus is a new trend that is picking up steam.  The reason is that clients trust Google for many of their searching needs and this easily transcends into other online platform offerings.  Many businesses are now including Google Plus icons on their webpages so that individuals can directly connect to the program.  Google Plus makes it easy to share recommendations and foster business reputation and, for this reason, it is a growing trend in the area of marketing.


Email Marketing
Email marketing is another form of marketing that has grown in 2012.  The way that this works is that an individual or company sends information regarding their products, services, or business directly to the consumer or potential client.  The mode of message transportation is the internet mailbox or account that the individual uses.  Usually there is a sign up portion on a website that creates these mass mailings and the times of e-mail campaign messages can vary depending on the business plan.  This is a growing and popular trend for marketing on the internet in 2012.
In Game
Social media sites like Facebook offer users the ability to sign up and play games while on their site.  Before the games load and whilst they are in play there are advertisements and other marketing videos for businesses that can be viewed.  Usually, viewing these videos will lead to a small reward in the game in return for a short time watching.  This is a great way for businesses to market themselves or their products in settings that users are almost forced to watch them.  Further, the company is associated with a positive reward and this can lead to a subconscious connection between the business and a pleasurable consequence.

Tailored Advertisements
On social media sites, individuals often share personal characteristics, belief systems, and more personal details about themselves.  These sites can then use this information for demographic analysis and other internal business plans.  Advertisers, too, can use this information.  Sites like Facebook provide advertisements on the site that are tailored to the interests and keywords mentioned by users and this, for a fee, can greatly benefit companies.  Each advertisement can be tailored to a target audience which means that the ads are seen by the target market they are intended for.  Because of this specificity, this is a trend that is only set to continue.

Data profiling has never been more important for advertisements as it is today and it can really help increase your business’ conversion rates.

FAB 5 PRINCIPLES FOR SUCCESSFUL ONLINE MARKETING

 

Every successful online (Internet) Marketing system comes down to five components:

# MARKET+OFFER+TRAFFIC+BACK-END+DUPLICATION#

COMPONENT# 1: Your Market:
Every business serves a target market.Your market forms the foundation of your potential customer base.Therefore it is crucial that you identify your market correctly before you go into business.What are you looking for exactly?you want to chooses a market that satisfies the following criteria: ->HUNGRY FOR SOLUTION> - WILLING TO SPEND DISPOSABLE INCOME ON SOLUTIONS>-EASY TO REACH.
NB:
If you don't target a strong market from the beginning ,you could do everything right and still fail.
In other words, a good market consist of a large number of people with a common need who have enough spending power.
Another way of talking about markets is to ask yourself the question,''What niche do I want to go into?'' Do you want to target golfers,home buyers,musicians,fitness fanatics?These days,the terms ''market'' and ''niche'' are nearly interchangeable in most people's minds You'll hear business owners talk about being ''in the health or wellness market'' or ''in the financial market'' and so on .However ,there is an important distinction between the two that you must note:every market presents a niche,but not every niche represents a viable and profitable market,it is not helpful that you want to target ''golfer'' or fitness fanatics''. This is by far too broad.There is no universal golf market of fitness market.Likewise you cannot create a market were they don't exist.''Cold'' markets always results from improper targeting,whether broad or too narrow.You also risk running into nonexistent market if you launch your solution prior to doing your research.Product marketing is really secondary to market targeting.pay attention to your market above all,and the rest will follow.Target the market first,determine it's need,and then either create or locate a product to address those needs.There is nothing wrong with brainstorming ides but market selection should be governed by real research and hard data .


COMPONENT #2 YOUR OFFER:
Many business owners believe that their products is synonymous with their offer.While this is true on the surface,it is far too simplistic and shortsighted an idea to hold if you want to generate a serious income from your business.You will be years ahead if you memorize this one concept : people do not by products - they buy solutions.Shift your focus away from the details and features of your product.Look instead for the problems it can solve.The solution you offer.This is true whether you are selling downloadable information or physical goods.Think about this for a moment : a good pair of roller skates can save a child's boredom problem as well as his parents frustration problem.A strong offer consists of more than just a primary solution.It also includes intangible benefits and focus on presenting the solution to the costumer as '' the right solution at the right time and the right place' No matter which market you go into , you must position your product as a solution,and you must market it as a solution.I hope this makes clear just how much robust and complex your offer to your market can(and should )' be.


COMPONENT #3 :TRAFFIC:
Driving traffic to your website or shop or warehouse (e.t.c.) is much like luring potential customers into a brick -and-mortar storefront.If no one shops in your store,you go out of business.If no one visits your website,you go out of business.
Let's extend this metaphor a bit.Everyone who visits your site has an agenda.A certain percentage of your visitors arrive knowing exactly want they want,and they'll purchase it right away.A larger percent of your visitors require more time and persuasion to make buying decision.They need the equivalent of sales associate to assist them .Finally,the remaining percentage of traffic walks back out the door when they realize they're in a wrong place.
Now, while you cannot control your visitors' ultimate agendas,you can control the percentage of visitors coming to your site who are open to your efforts at turning them into potential customers.In order words you can improve your sales by generating targeted traffic so you minimize the amount of window -shoppers coming to your site,while boosting the number of immediate costumers and prospective customers.You should know before you get involved in internet business that the majority of your traffic .no matter how well targeted it is ,will consists of prospects -potential customers.You can celebrate those visitors who purchase from you during their first visit,but just keep in mind that this is rarity.The core of your revenue is going to come from the targeted prospects you've collected onto an opt-in mailing list and converted into repeat customers.
So,what is targeted traffic?A visitor is considered targeted when he can be identified as a member of your target market. In order to generate and direct targeted traffic from your market to your Website,then you must be able to locate sources of market-specific traffic..Targeted traffic plays just as large role in the conversion process of your offer and your sales copy.Why? Because it is just as important to get your offer in front of the right people as it is to make the right offer to them. If you are selling tennis rackets, you obviously don't want any visitors who are searching for baseball bats.
You must discover the specific segment of your market that will be interested in your offer,then generate traffic by advertising to that segment of that market..Proper market research will reveal to you who to target and where.




COMPONENT # 4 : BACKEND:
''Backend'' is a strange term isn't it?At least, I always thought so until I learned what this bit of marketing lingo actually means.The backend refers to the offers you make as follow-ups after an initial sale.In case you were wondering,marketers also use the terms ''front-end'' and ''mid- level'' when discussing the different points along a sales funnel (the plan or actual achievement of converting prospects into sales.)
The front-end refers to the lead offer or lead product.Your lead offer is when you advertise or promote your market from your Web site - the offer initially draws them to your site and onto your opt -in list.
The mid-level is another way of referring to the classic up-sell -trying to persuade the customer to buy a more expensive product or related additional product at a discount.Midlevel offers are presented to customer prior to completing the front-sale.For now you need to focus on the front -end and back-end. The majority of your income is going to be generated by backend offers.


COMPONENT #5: DUPLICATION:
Many people's systems end at component #4,but this should not be the case.The final step ,always,is to duplicate your existing business model/system into other markets or into horizontal product lines within the same market.Once you've established yourself successfully with your current business (and put the business on autopilot ), you can hunt down new opportunities and repeat these same steps.
FIND MARKETS-># CREATE AN OFFER ->#DRIVE TRAFFIC TO THE OFFER->#PRESENT BACKEND OFFERS.

Prior to completing the front-sale.For now you need to focus on the front -end and back-end. The majority of your income is going to be generated by backend offers.
NB:Duplication allows you to explode your overall profits by creating multiple streams of income.Having more than one income stream is crucial for a variety of reasons.