TWO PROVEN TACTICS TO BOOST YOUR TRAFFIC

 We’ll move now to specific tactics, starting with the most common and then going on to some advanced strategies.  Although this will strike you as a very long chapter –because I’ve gathered all the traffic –generating tactics I can think of in one place. You must not feel overwhelmed by the amount of materials we’re covering. As I mentioned in before, the trick is to master one tactic at a time. Make sure you put it into action right away, monitoring its effectiveness as you go along.

 Here are some of the most frequently used and well known tactics for generating traffic.

(a). Pay-Per-Click advertising:

The quickest way to get traffic through your site  is through paid advertising in the following forms:

(1). Pay-per-Click

(2). Banner and text ads on market sites.

(3). Advertising in market specific e-zines or newsletters.

   Method #2 and #3 are speedy but generally take longer time than Pay-Per-Click. This is because of competition and publishing schedule. If you advertise in a competitive e-zine, there may be several advertisers ahead of you. Pay –Per-Click is however instantaneous. Once you set up your campaign your ads will appear in minutes.

TRAFFIC TACTIC #(1). Pay-Per-Click:-

    Pay-Per-Click (PPC) advertising can both be a long-term and a short-term strategy. This is because you can control your campaign at will. It will depend on your budget. If you’re profiting from your campaign, you can leave it running indefinitely. If you are on a tight budget, you can leave the ads for as long as your budget will allow, then pause your campaign at any given time (and of course, you can turn it back on, too, when you are ready).

         Pay-per-click  advertising is often referred to  as performance-based advertising. In other words you pay for results and not exposure. To put this in context, think of traditional newspaper where you are usually charged per word to run  your ad .Similarly, you may have come across websites that let you run banner advertisement for a specified amount of time when you pay upfront. The problem with that form of advertising is that you’ve no guarantee of results. You could spend hundreds on pay-upfront advertisement and end up broke if you ad performs poorly-no one responds, no one clicks on your link, etc.

The  PPC model of advertising, however, gives advertisers like the advantage of by letting you control cost. Instead of being charged for publication or ad exposure,  your ads are run for free. You don’t actually pay anything until someone clicks on the link to you Web site-hence the term ‘’Pay-Per-Click’’

   PPC ads are delivered by Pay-Per-Click search engines like the following:

·       YAHOO!-  THE YAHOO! SEARCH MARKETING PROGRAM

         (HTTP://SEARCHMARKETING.YAHOO.COM)

·       GOOGLE-THE GOOGLE ADWORDS PROGRAM
(HTTP://ADWORDS.GOOGLE.COM

·       MSN- THE MSN ADCENTER
(HTTP://ADCENTER.MICROSOFT.COM)   -Lots of traffic opportuinities for cheap traffic.This program was Microsoft’s attempt to muscle away some market share from Google and Yahoo!.

Other handful of smaller PPC engines (with slightly lower volume) that offer high –quality traffic and super cheap clicks:

·       Enhance (http://enhance.com/)

·       GoClick (http://www.goclick.com/)

·       7Search (http://www.7search.com)

You should use mix PPC engines in your traffic campaign, especially if you want to get most traffic for your budget. Don’t rely on only one PPC engine. Also make sure you use both large and small networks. The best thing to do if you are new is to choose one of the major players, like Google, and one of the smaller players like 7search.See what kind of results you get, and then decide if you want to run your campaign on additional engines or drop one from your campaign to save money.

PPC advertising uses short, classifieds style advertisements, which appear next to regular search-engine results.

TRAFFIC TACTIC#(2).:BANNER/TEXT-LINK ADVERTISING

   Banner /text –link advertising can be done on a short term basis or on a continual basis if you have the budget for it .This form of advertising can also bring you very good, highly targeted traffic if the sites where you advertise do a good job of attracting targeted traffic from the market. There are two ways to find banner and text link opportunities:

A).  On targeted, market –specific Web sites where the site owner has implemented these advertising opportunities on site (meaning you’d usually negotiate ad space and rates with the site owner)

B).    By targeting sites that participate in add network. In this case, the ad-network manages the relationship between advertisers and participating sites in the network.

     It is more common these days to run banner and text ads through what is known as an advertising network. Ad networks are much like affiliate networks. Many Website prefer to have a third party run their affiliate program rather than doing it themselves. So, they sign up with companies such as Linkshare or Clickbank. why? It just makes life easier, especially for large sites that offer a lot of products and foresee themselves having affiliates tom manage. The same is true for  sites that want to implement advertising across the board. Third party advertising networks allow site owners to have steady stream of different advertisements running ads on their sites, without having to deal directly with those advertisers. All the site owner has to do is to join the network, specify the requirements, and then paste some code into his or her webpage that will pull in (and rotate) advertisements on autopilot. It’s a win-win situation for publishers and the ad network, as both share in the revenue paid by advertisers. It also benefits advertisers like you because you can fin targeted opportunities in one central location, effectively eliminating the need to search for opportunities site by site. The following is a list of some of the most popular advertising networks with  a brief  description of the opportunities each one provide.

·        ADSMART.NET

        Boasts large inventory of sites that attract highly targeted audiences.

·       BURST! MEDIA

     Focused on providing ads for special-interest and niche-focused Web sites. Claims over three thousand publisher members.

·       GOOGLE ADSENCE

Advertise with banners, text links, and even video! Many options for site-specific  targeting.

·       VALUECLICK

      Guarantees to buy 100 percent of advertising  space on host sites. Performance –based prising for advertisers.

      As a newbie, your best bet may be Google Adwords program. This is because Google offers advertisers arrange of option beyond standard pay-per-click.you can target specific sites within  Google’s content and Adsense networks, using  a variety  of ad formats including banner, video and text. Your advertising cost will follow a model similar to pay-per-click. On some networks yo may be charged for actual click on your banner or link. In Other cases, you may be charged on a cost-per-impression basis. In other word you bid a specified amount of money (say $X) per number (ay,1000) of  displays (impression) of your add, regardless of whether visitors actually click on it.

    For text-link only advertisements, you can follow the traditional pay-per-click model when writing your ads.Just a short classified-style ad will usually suffice. With banner  ads,there are  more options. There are two types of web banners: Static and animated. I’m sure you’ve seen these in action before.I recommend trying out this free resource :http://www.animationonline.com/.You can create your own banners and see them in action!

Keep in touch for other candid and circumspect freebies on ways to boost you traffic appreciably.